NEW BOOK COMING SOON:
Why the Startup World
Needs This Book
Most startups put the cart before the horse. They start building before their idea is clear, pouring concrete before a blueprint exists.
MVPs (Minimum Viable Product) are often used as a validation tool, but it's faster, cheaper, and safer to test a message than a product.
What's more, even after founders build an MVP, many still struggle to concisely explain who their idea is for, what problem it solves, and why it matters.
You can't validate what you can't articulate.
To solve this prevalent problem, this book introduces the concept of an MVM (Minimum Viable Message): an MVP for messaging.
It's a structured way to explain an idea so customers and investors
"get it" and lean in to learn more.
This clarity before construction builds confidence and avoids wasting months building something no one wants.
If messaging is the "missing muscle" of startups, this book is the gym and the system to build it.
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